Brick and mortar retailers have a great advantage over their online-only competitors: their store associates. Given the right information and mobile clienteling tools, associates can deliver more meaningful and personalized shopping experiences for customers. They can also reach out to customers with eMail, text and social apps after they leave the store to build relationships.
Join Jackie Glick, Director, Global Retail Operations Strategy at Kate Spade and Saira Zia, Retail Excellence Consultant at Tulip, as they discuss how Kate Spade is empowering their store associates using Tulip's mobile technology solution to deliver intimate, personalized customer experiences via one-to-one relationships.
- Mobile clienteling solutions, when put in the hands of store associates, can empower them to elevate service, drive sales, and build relationships with their customers in a whole new way.
- Store associates can proactively communicate with customers via text, email and new emerging social apps to create a more intimate experience.
- Associates access customer profiles to better understand each store visitor and improve customer engagements.
About Jackie Glick
Jackie Glick, Director Global Retail Operations Strategy oversees Omni channel brokerage, architecture and evolution. She is responsible for spearheading the efforts in ensuring objectives are met in the most strategic way. Additionally, Jackie oversees the technological impact of innovation as related to the store line, external experience and ecommerce operations.
About Saira Zia
Saira Zia has 15 years of retail experience focused on global luxury ecommerce, managing digital marketing, retail operations, buying, merchandising and content creation. She has a proven track record and passion, for driving business through innovative strategies and collaboration. Currently Saira is a Retail Excellence Consultant at Tulip working with global retailers to enhance their retail experience.
Tulip is a mobile application provider focused on empowering workers in retail stores. Partnered with Apple, Tulip’s mission is to harness the power of the world’s most advanced mobile technology to deliver simple-to-use apps for store associates to look up products, manage customer information, check out shoppers, and communicate with clients. Leading retailers like David Yurman, Saks Fifth Avenue, Kate Spade, Coach, Michael Kors and Bonobos use Tulip in their stores to elevate the shopping experience, increase sales and improve customer service. For more information, visit http://www.tulip.com and follow us @TulipRetail.