WWD Digital Event Exclusive:
Combating Choice Paralysis with Conversational AI
One of the biggest challenges the industry faces is how to combat choice paralysis online. Consumers are confronted and overwhelmed by too many products. But choice doesn’t always equal conversion.
The latest research shows that "56% of consumers have abandoned a website purchase because it was too difficult to find the right product."
But there is a solution.
Utilizing a digital consultant, powered by conversational AI, gives consumers the personalized guidance they need. Frictionless engagement helps consumers find the perfect product at scale.
Tune in on Tuesday, April 30 at 12PM ET to gain tangible takeaways and learn about:
How AI and Machine Learning can increase purchase-decision confidence by 81%
How to replicate the effectiveness of an in-store consultant across your digital channels
See how brands like L’Oreal, Clairol and Moroccanoil are using zoovu’s conversational AI to offer guidance to consumers
About Sarah Assous
Sarah Assous is the CMO at zoovu, a global technology company that empowers brands to truly understand their customers and deliver incredible digital engagement experiences by asking questions. Over 150 brands and retailers worldwide use the technology to bring the best of human engagement to the digital world.
Sarah has been working in the Digital Marketing industry for over 5 years. She has a passion for innovative technologies that help companies grow their digital presence and deliver real value to today’s connected and discerning consumers.
About Arthur Zaczkiewicz
Arthur Zaczkiewicz is the Executive Editor of Strategic Content Development at WWD. Zaczkiewicz was formerly Deputy Editor of Data and Analysis at WWD and has published a variety of content that includes data-driven reports, market analysis, breaking news, and industry insights.
Prior to this role, Zaczkiewicz served as a Business Administrator with the County of Ulster, New York where he counseled business owners, produced events, and worked with public officials and businesses on a variety of projects. Previously, he served as a Community Educator with Cornell Cooperative Extension of Ulster County. Zaczkiewicz is also a co-founder of the Kingston Land Trust.
Prior to his work in Ulster County, Zaczkiewicz served as Director of Content at Argyle Executive Forum where he produced content for C-level executives across a variety of industries. He also previously served as Senior Editor of WWD and Financial Editor of Fairchild Publications where he led a team of editors and reporters covering the $2 trillion retail and fashion apparel industries.
Zaczkiewicz is a graduate of SUNY New Paltz with a degree in journalism and also earned a Master’s in Social Work at Yeshiva University’s Wurzweiler School of Social Work.