Winning the In-Store Experience
Join WWD business reporter Kaley Roshitsh and Beauty Barrage’s chief executive officer and founder, Sonia Summers to find out how to innovate in an ever-evolving experience economy in a live video webinar session.
As a solution for driving beauty brand revenue at retail, Beauty Barrage uses its education and dedicated team of micro-influencers to activate the in-store environment, leveraging human connection to create authentic experiences.
Focusing on tangible takeaways to apply at retail, the session will address today’s experience economy, how to build a strong retail relationship and “killer concepts” to inspire your next brand experience.
Tune in for this exclusive live video webinar hosted by WWD and Beauty Barrage on Wednesday, March 27, 2019 at 12:00 PM EST.
About Sonia Summers
Sonia Summers is a beauty maverick whose sole purpose is to slay the archaic retail sales support model with a modern sales force that stays and plays with the customer to increase sales.
After unlocking the mystery of achieving sell thru at retail, Sonia launched Beauty Barrage, an outsourced sales management agency complete with a highly successful and modern field team.
Sonia developed a new breed of brand ambassadors that are also micro-influencers. They interact with customers by providing educational and engaging experiences that build brand loyalty and awareness.
Beauty Barrage doesn’t hire freelancers, all 300+ beauty professionals throughout North America, are W2 employees.
Sonia has also pioneered a proprietary APP with GeoFencing, that includes a real-time client portal housing monthly schedules, daily shift data, trends and sales analytics – in REAL time.
Sonia started Beauty Barrage after having led an impressive career with several global brands such as Avon and Valeant Pharmaceuticals (Kinerase Skincare).
About Kaley Roshitsh
Kaley Roshitsh is part of the Strategic Content Development team at WWD. As both a Gen Zer and Business Reporter, she covers technology and innovation through a pivotal digital native lens. Prior to joining WWD this past October, she was with Her Campus Media and founded an independent magazine.