Brick and mortar retailers have a great advantage over their online-only competitors: their store associates. Given the right information and mobile clienteling tools, associates can deliver more meaningful and personalized shopping experiences for customers. They can also reach out to customers with eMail, text and social apps after they leave the store to build relationships.
Join Jackie Glick, Director, Global Retail Operations Strategy at Kate Spade and Saira Zia, Retail Excellence Consultant at Tulip, as they discuss how Kate Spade is empowering their store associates using Tulip's mobile technology solution to deliver intimate, personalized customer experiences via one-to-one relationships.
- Mobile clienteling solutions, when put in the hands of store associates, can empower them to elevate service, drive sales, and build relationships with their customers in a whole new way.
- Store associates can proactively communicate with customers via text, email and new emerging social apps to create a more intimate experience.
- Associates access customer profiles to better understand each store visitor and improve customer engagements.
About Jackie Glick
Jackie Glick, Director Global Retail Operations Strategy oversees Omni channel brokerage, architecture and evolution. She is responsible for spearheading the efforts in ensuring objectives are met in the most strategic way. Additionally, Jackie oversees the technological impact of innovation as related to the store line, external experience and ecommerce operations.
About Saira Zia
Saira Zia has 15 years of retail experience focused on global luxury ecommerce, managing digital marketing, retail operations, buying, merchandising and content creation. She has a proven track record and passion, for driving business through innovative strategies and collaboration. Currently Saira is a Retail Excellence Consultant at Tulip working with global retailers to enhance their retail experience.
Tulip provides the world’s first cloud-based retail platform built exclusively for store associates. It was founded in 2013 by a team of mobile and e-commerce experts who are passionate about shaping the future in-store experience. Dedicated to store associate empowerment, Tulip is bringing the best of online shopping to the selling floor with an intuitive, simple to use mobile application platform that enables: assisted selling, endless aisle, clienteling, store communications and point of sale. Leading retailers like Saks Fifth Avenue, Kate Spade, Coach, Michael Kors, Bonobos, and Babies”R”Us use Tulip to help them deliver an unparalleled omnichannel shopping experience.