Neuroscience of Trust: Setting Leaders Up for Success

Featuring Paul J. Zak, professor at Claremont Graduate University, an expert on the neuroscience of human connection and effective teamwork, and author of Trust Factor: The Science of Creating High-Performance Companies.
Sponsored by Cognizant
Complimentary Audio Webinar

Thursday, December 5, 2016


12:00 PM - 1:00 PM US Eastern
11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
5:00 PM - 6:00 PM GMT

Webinar Overview

It is widely known that high employee engagement is good for business. Not so widely known is how to make it happen. . 

Some organizations try to build engagement through such perks as gourmet meals or “karaoke Fridays.” Such activities might boost short-term workplace happiness, but they fail to have any lasting effect on talent retention or performance.

Paul J. Zak’s research has found that the key to employee engagement is building a culture of trust.

About a decade ago, Zak—a professor of economics, psychology, and management at Claremont Graduate University—began measuring people’s brain activity while they worked, hoping to get a read on how company culture affects performance. His neuroscience experiments revealed eight key management behaviors that foster trust within organizations, often resulting in higher productivity, increased energy, better collaboration, and greater employee loyalty, among other benefits. 

On December 5, 2016, in an interactive Harvard Business Review webinar, Zak will share insights from his research and provide practical ways that managers and organizations can build a culture of trust, increase employee engagement, and realize improved business results.

To discover these eight key management behaviors and the neuroscience behind them, join Zak and HBR on December 5. 


About the Speaker

Paul Zak Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management Claremont Graduate University  

Paul Zak
Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management

Claremont Graduate University

 

 

Human Connection. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea.  All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork.  His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.

His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes.  His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity.   In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences.  Along the way, he has help start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.

Here are his specs: Paul is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard.  You can check out his academic lab, consumer neuroscience company, and neuromanagement company.