Contagious: Why Things Catch On

Featuring Jonah Berger, professor at the Wharton School at the University of Pennsylvania and author of Contagious: Why Things Catch On.
Sponsored by Citrix GTW
Complimentary Audio Webinar

Wednesday, September 21, 2016


12:00 PM - 1:00 PM US Eastern
11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
4:00 PM - 5:00 PM GMT

Webinar Overview

What makes something popular? Why do people talk about certain products and ideas more than they do others? Why are some stories and rumors more infectious? What makes online content go viral?

Wharton marketing professor Jonah Berger has spent the past decade answering these questions. He’s studied why and how products get word of mouth, and the ways that social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

On September 21, in a live, interactive Harvard Business Review webinar, Berger will share insights from his research and outline the six basic principles that drive all kinds of things to become contagious. He will provide specific, actionable techniques for helping information spread—how to design messages, advertisements, and content that people will share. He will share case studies and practical examples that you can put into practice immediately.

Whether you’re a manager at a big company, a small-business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, “Contagious” will show you how to make your product or idea catch on. Join Jonah Berger and HBR on September 21 to learn the keys to making your next great idea contagious.


About the Speaker

Jonah Berger Associate Professor of Marketing Wharton School at the University of Pennsylvania

Jonah Berger

Associate Professor of Marketing

Wharton School at the University of Pennsylvania

Jonah Berger is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Berger is the bestselling author of multiple books including Contagious: Why Things Catch On (hundreds of thousands of copies are in print in over 30 languages) and Invisible Influence: The Hidden Forces that Shape Behavior. Berger is a popular speaker at major conferences and events and often consults for companies like Google, Coca‐Cola, GE, Vanguard, Unilever, General Motors, 3M, Kaiser Permanente, and The Gates Foundation.