Matchmakers: The New Economics of Multisided Platforms
Thursday, July 14, 2016
|12:00 PM - 1:00 PM||US Eastern|
|11:00 AM - 12:00 PM||US Central|
|10:00 AM - 11:00 AM||US Mountain|
|9:00 AM - 10:00 AM||US Pacific|
|4:00 PM - 5:00 PM||GMT|
Many of today’s most dynamic companies like Airbnb, Uber, Facebook, and Alibaba are matchmakers that connect one group of customers with another group of customers.
Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Although matchmakers have been around for millennia, they’re becoming more popular—and profitable—due to dramatic advances in technology. Companies that have cracked the code of this business model have become today’s power brokers.
While the concept seems simple, don’t let the flashy successes fool you. Starting and succeeding as a matchmaker is incredibly difficult. Most that try fail.
On July 14, in a live, interactive Harvard Business Review webinar, David Evans—author of Matchmakers: The New Economics of Multisided Platforms—will explain the key principles of successful matchmaking platforms. Evans will describe how the most successful matchmakers are able to succeed. He will share best practices and success stories, and help those contemplating a matchmaking venture improve the chances of success.
Whether you’re an entrepreneur, an investor, a consumer, or an executive, your future will involve multisided platforms. David Evans will help you better understand these platforms and derive more value from them. Join David Evans and HBR on July 14.
About the Speaker
David S. Evans is an economist, business adviser, and entrepreneur. He has done pioneering research into the new economics of multisided platforms. He has also consulted for many of the largest multisided platform businesses in the world and served as an adviser to a number of start-up matchmakers. He has co-founded four companies. David also holds academic positions at the University of Chicago Law School and the University College London.