Disruptive Innovation Explained: Is Your Organization Prepared?
Wednesday, June 15, 2016
|4:00 PM -5:00 PM||US Eastern|
|3:00 PM - 4:00 PM||US Central|
|2:00 PM - 3:00 PM||US Mountain|
|1:00 PM - 2:00 PM||US Pacific|
|8:00 PM - 9:00 PM||GMT|
Few academic management theories have had as much influence in the business world as Clayton M. Christensen’s theory of disruptive innovation.
In the twenty years since Christensen first introduced the idea in his ground-breaking book, The Innovator's Solution, the theory has become very powerful and very useful, gaining tremendous currency among the popular business lexicon.
But disruption theory has widely been interpreted as an all-purpose label for anything that is new, and threatens to challenge industry incumbents. Today, Christensen argues that's much too broad a usage: Only a subset of transformative or breakthrough innovations are also disruptive innovations and different types of innovation require different strategic approaches.
What lens should your company use when thinking about innovation? What is the difference between market-creating innovation versus a sustaining innovation or efficiency innovation - and how should your organization think about its competitive response to these innovations?
On June 15, 2016, join Clay Christensen and HBR Editor in Chief, Adi Ignatius for a live interactive video webinar that discusses disruptive innovation and its applications in the new competitive landscape. They will talk about what disruptive theory can and can’t do – and identify how understanding what “jobs” your customers need done will help your company look for new opportunities.
About the Speaker
Professor Christensen holds a B.A. from Brigham Young University and an M.Phil. in applied econometrics from Oxford University where he studied as a Rhodes Scholar. He received an MBA and a DBA from the Harvard Business School, where he is currently the Kim B. Clark Professor of Business Administration. He also is a Senior Lecturer in Radiology at the Harvard Medical School. He is regarded as one of the world’s top experts on innovation and growth.