C-Suite Strategy for Growth

Featuring experienced entrepreneurs Chris Kuenne and John Danner, coauthors of the book Built for Growth.
Sponsored by workday
Complimentary Video Webinar

Monday, March 6, 2017

12:00 PM - 1:00 PM US Eastern
11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
5:00 PM - 6:00 PM GMT

Webinar Overview

Many factors shape the success or failure of a new business, whether a start-up or a new venture inside a larger company. But the most important and least understood factor is the personality of the builder—the founder or leader’s particular combination of beliefs and preferences that drives his or her motivation, decision making, and leadership style.  

In their book, Built for Growth, coauthors Chris Kuenne and John Danner decode the interplay between the business builder’s personality and new-business success or failure. Using a patented analytic methodology, Kuenne and Danner discovered four distinct types of highly successful “business builder” personalities—the Driver, the Explorer, the Crusader, and the Captain—each displaying special gifts and predictable gaps or shortcomings in growing their companies or new ventures.

On March 6, 2017, in a live, interactive Harvard Business Review webinar, Kuenne and Danner will share research findings from Built for Growth, as well as insights and personal experiences on how each personality type can successfully manage the challenges of building businesses of lasting value.

With vivid stories and practical tools, the authors of Built for Growth will provide unprecedented insight into the personalities of each builder type and how you can use that insight to assess yourself and others to improve your odds of success.

Discover how to more effectively play to your strengths, complement and compensate for your gaps, and build successful businesses—from start-up to scale-up. Join HBR and Built for Growth’s coauthors on March 6.

About the Speakers

Chris Kuenne   Founder & Managing Director  Rosetta and Rosemark Capital   

Chris Kuenne

Founder & Managing Director

Rosetta and Rosemark Capital


Chris Kuenne, Founder & Managing Director, RosemarkCapital, is a highly successful entrepreneur, member of Princeton University’s faculty and growth capital investor. He has devoted his career to translating insights about customer motivation into personalized sales and marketing techniques that accelerate enterprise growth.  

He is now focused, with his colleagues at Rosemark, on applying these growth techniques to investments in partnership with leading private equity firms.  Chris is a frequent speaker to various business leadership audiences, including the Young President’s Organization (YPO) and venture capital associations. He has appeared on CNBC Street Signs, Forbes podcasts and other media outlets.


John Danner    Senior Fellow  Haas School of Business   

John Danner

Senior Fellow

Haas School of Business


John Danner teaches, consults, speaks and writes about innovation, entrepreneurship, strategy and leadership. He teaches at Princeton University and UC Berkeley’s Haas School of Business, where he is Senior Fellow of the Institute for Business Innovation and Lester Center for Entrepreneurship. In addition to his consulting practice, he conducts executive education courses and keynotes conferences globally. He is co-author of The Other “F” Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work; and has been covered in the New York Times, Wall Street Journal, Financial Times, Fortune, Fast Company, Chief Executive, Strategy + Business, Entrepreneur and Business Insider