Creating Value in a Digital Economy

Featuring Maxwell Wessel, general manager of, a business unit of SAP pursuing disruptive growth, and coauthor of the HBR article “The Problem with Legacy Ecosystems".
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Complimentary Audio Webinar

Wednesday, February 22, 2017

12:00 PM - 1:00 PM US Eastern
11:00 AM - 12:00 PM US Central
10:00 AM - 11:00 AM US Mountain
9:00 AM - 10:00 AM US Pacific
5:00 PM - 6:00 PM GMT

Webinar Overview

In previous eras, innovations were largely designed to support large organizations’ internal processes and help them operate more efficiently. But with digital innovations, innovators are displacing legacy organizations. As digitization and automation transform the economy, well-resourced incumbents are losing out to upstarts. 

Digital innovators—like Amazon and Uber and Tesla—are winning because in the digital economy, value is created differently. Digital relationships provide data that reaches farther into a customer’s world than into those of competitors. This data makes possible new relationships with customers and a new level of intimacy, allowing firms to personalize offerings. The digital economy is resulting in new types of value chains, partnerships, and ecosystems. 

On February 22, Maxwell Wessel, coauthor of the HBR article “The Problem with Legacy Ecosystems,” will explain how incumbents are constrained by their established value chains and how industrial-era companies must change.

If you are part of an established value chain or ecosystem of a large, leading company, your business may be at significant risk. To find out how creating and capturing value is changing and what to do about it, join HBR and Max Wessel on February 22. 

About the Speaker

Maxwell Wessel   GM   

Maxwell Wessel 


Max is the GM of, a unit inside SAP chartered with the development and scaling of new businesses that can meaningfully increase SAP’s more than $25B in annual revenue. 

Max also lectures on innovation and strategy at the Stanford Graduate school of Business and writes for the Harvard Business Review, Techcrunch, and Business Insider. Max frequently collaborates with the Forum for Growth and Innovation, Clayton Christensen's think tank, where he served as a senior research fellow.